Need – Salesforce Marketing Cloud Architect – Atlanta, GA

Job Title: Salesforce Marketing Cloud Architect

Location: Atlanta, GA

Duration: 12 months Contract

Please find JD mentioned below:

• Lead the architecture, design, and implementation of Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Content Builder.
• Collaborate with business stakeholders to gather requirements and translate them into technical solutions that align with marketing goals and objectives.
• Design scalable and efficient data models, customer journeys, and automation workflows.
• Develop technical documentation, solution architecture diagrams, and best practices for marketing automation.
• Oversee integration of SFMC with Salesforce CRM, external databases, web services, and other third-party platforms.
• Provide technical leadership and mentorship to development teams, ensuring high-quality deliverables.
• Troubleshoot and resolve complex issues related to SFMC configuration, performance, and integrations.
• Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud, including email, SMS, push notifications, and social media.
• Create and manage data extensions, customer journeys, and automation workflows within SFMC.
• Develop and optimize email templates using HTML, CSS, and AMP script.
• Use Salesforce Journey Builder to create and manage customer journeys and campaign automations.
• Analyse campaign performance metrics and provide actionable insights to improve engagement and ROI.
• Work closely with the marketing, sales, and IT teams to align campaigns with overall business objectives.
• Ensure data accuracy, privacy compliance (e.g., GDPR, CAN-SPAM), and best practices in all marketing communications.
• Troubleshoot issues and provide solutions related to marketing campaign execution.
• Stay updated on the latest Salesforce Marketing Cloud features, updates, and industry best practices.