Job Title: MarTech Developer/Architect Irving TX

 

Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture:

·       Design and implement a robust media marketing architecture for new and existing customers, encompassing

·       Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

·       Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

·       Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

·       Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.

·       Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

·       Design and implement a CDP strategy, including:

a)       Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

b)      Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

c)       Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.

Prospect Data Store & Management:

·       Design and implement a robust prospect data store, including:

a)       Data acquisition and enrichment strategies.

b)      Data quality and hygiene processes.

c)       Data privacy and compliance considerations.

Cross-functional Collaboration:

·       Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

·       Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

·       Facilitate communication and knowledge sharing across all stakeholders.

Technology Expertise:

·       Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.

·       Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

·       Strong understanding of data integration, data warehousing, and data pipelines.

·       Proficiency in SQL and NoSQL databases.

·       Experience with cloud computing platforms (GCP).

Qualifications

·       Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

Technical Skills:

·       Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.

·       Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

·       Strong programming skills in Java, Python, or other relevant languages.

·       Experience with data integration tools and technologies.

·       Proficiency in SQL and NoSQL databases.

·       Experience with cloud computing platforms (GCP).

Other Skills:

·       Excellent communication and interpersonal skills.

·       Strong analytical and problem-solving skills.

·       Ability to work independently and as part of a team.

·       Detail-oriented and organized.

·       Passion for data-driven marketing and customer experience