Role: Salesforce CRM Engineer

Location: Austin, TX (Onsite)

Salesforce CRM and Salesforce CRM Analytics (formerly Einstein Analytics/Tableau CRM)

? Strong experience in data modelling, SOQL, Apex, and Salesforce Lightning.

? Proficiency in SQL and experience with data integration tools such as MuleSoft, Informatica, or similar ETL technologies.

? Experience in building complex dashboards and data visualizations using Salesforce Analytics or similar tools (e.g., Tableau, Power BI).

Key Responsibilities:

MUST HAVE:

? CRM Analytics Development:

o Design, build, and maintain custom analytics solutions using Salesforce CRM Analytics (Einstein Analytics/Tableau CRM).

o Develop interactive dashboards, datasets, and reports to track key performance indicators (KPIs) across the organization.

o Ensure data accuracy, scalability, and efficiency in CRM analytics reporting.

? Data Integration:

o Integrate data from Salesforce and various third-party systems (ERP, marketing platforms, etc.) to build a cohesive analytics solution

o Design and manage data pipelines using Salesforce Dataflows, SOQL, SQL, MuleSoft, or other ETL tools.

o Collaborate with IT and data engineering teams to ensure seamless integration and synchronization of data.

? Business Intelligence:

o Conduct deep data analysis and develop actionable insights to support business decisions.

o Collaborate with business stakeholders to understand their reporting and analytical needs.

o Provide recommendations based on data analysis to improve customer relationship management strategies.

? Automation & Optimization:

o Create and manage automations for data processes using Salesforce tools like Process Builder, Apex, and Flow.

o Optimize existing reports and dashboards for better performance and user experience.

? Collaboration:

o Work closely with cross-functional teams such as Sales, Marketing, Customer Support, and Operations to understand their data requirements.

o Train end-users on how to access and interpret Salesforce CRM analytics tools and reports.

o Act as a technical subject matter expert on Salesforce CRM analytics.