Platform: Saleforce/MS power Platform

Location: MA(Onsite)

Duration: Long Term

Responsibilities –

Build the overarching strategy and high-level plan for CDP implementation, ingestion from data sources, customer profile synthetization into traits and audiences, journey orchestration and integration with downstream systems
Should be able to design and build integration with external systems/data sources leveraging the CDP integration features
Understand dependencies amongst data sources and destinations and provide inputs to building architecture and design documents
Bring best practices for CDP and Journey orchestration to the engagement. Work with internal and CDP vendor professional services to execute Omni channel use cases

Desired skills –

At least 1-2 implementations of CDP platforms like Adobe Experience Platform, Segment, Tealium, Redpoint, Treasure Data etc.
Overall 12+ years of experience, with at least 5+ years of crafting customer-centric datasets (i.e. CRM, Call Center, Marketing, Offline, Point of Sale, etc.)
Should have strong understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
Strong understanding of ETL, Data quality / Cleansing and Identity resolution
Strong and hands-on knowledge of SQL, Data modeling, and Data warehouse
Knowledge of digital marketing, digital analytics, customer360, MarTech space is a big plus

Required:

– Expert in handling Product Owner Role for a Data Management Program specifically Customer Data Platform

– Expert in articulating business vision and use cases for Customer Data Platform

– Should have worked as a Business Analyst or Product owner for a Customer Data Platform (Microsoft CI, Tealium, Treasure Data, Redpoint etc.)

– Should be able to articulate Epics & User Stories to formulate roadmap for Customer Data Platform Program

– Should be able to create KPIs to measure success

– Should be able to translate the business requirements of Customer Data Platform to Technical teams

– Should be able to liaison between Implementation and the Customer Business Team

– Should be able to support User Acceptance Testing with the business user for Customer Data Platform

– Manage stakeholder communication, gather feedback, and address concerns

– Drive successful deployment and adoption of data products

Thanks & Regards

Balaji V