Hi,

Greetings from W3Global Inc!!

Role: Salesforce Business Architect – Data Cloud

Remote

Contract

Skill Set: Salesforce CRM , Data Cloud, Business Analysis, Requirement Analysis, User Stories

Business Analysis & Requirement Gathering:

Work closely with business stakeholders to understand requirements and translate them into Salesforce Data Cloud (CDP) solutions.
Analyze existing customer data models, data sources, and data governance to optimize usage within Salesforce Data Cloud.
Define customer identity resolution rules, segmentation strategies, and data activation use cases.
Collaborate with Sales, Marketing, IT, and Customer Experience teams to drive data-driven decision-making.
Salesforce Data Cloud Implementation & Optimization:
Work with technical teams to design data ingestion, transformation, and activation workflows within Salesforce Data Cloud.
Define and document data mapping, identity resolution strategies, and consent management requirements.
Ensure data compliance with GDPR, CCPA, and other regulatory requirements.
Validate and test data ingestion, transformation, and deduplication processes.
Work with Salesforce developers, architects, and data engineers to enhance data quality, governance, and enrichment processes.

Data Insights & Reporting:

Leverage Data Cloud Insights, AI, and analytics tools to provide meaningful business insights.
Develop dashboards, reports, and KPIs to track data activation performance.
Recommend enhancements based on data trends and customer behavior patterns.
Stakeholder Collaboration & Training:
Conduct training sessions for business users on Data Cloud capabilities, segmentation, and activation workflows.
Act as a bridge between business users and technical teams to ensure alignment of objectives.
Drive continuous improvement initiatives by collecting feedback from end users and optimizing data processes.

Required Skills & Qualifications:

3+ years of experience as a Business Analyst working with Salesforce (preferably in Salesforce Data Cloud, CDP, or Marketing Cloud).
Strong understanding of customer data platforms (CDP), data governance, and identity resolution.
Experience working with data ingestion, data mapping, ETL processes, and APIs.
Proficiency in SQL, data modeling, and analytics.
Familiarity with Salesforce Data Cloud (CDP), Marketing Cloud, CRM Analytics, or Tableau is a plus.
Knowledge of data privacy regulations (GDPR, CCPA, HIPAA) and best practices.
Strong communication skills to engage with business and technical stakeholders.
Salesforce certifications like Salesforce Data Cloud Consultant, Marketing Cloud Administrator, or Salesforce Business Analyst are preferred.

Preferred Qualifications:

Experience with big data solutions, AI-driven insights, or predictive analytics.