Job Title: MarTech Developer/Architect
Summary
We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations
Key Responsibilities
Digital Marketing & Targeting Architecture:
· Design and implement a robust media marketing architecture for new and existing customers, encompassing
· Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
· Lead Media Activation integration to enable digital marketing through social media and advertising platforms
Real-time Personalization:
· Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
· Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
· Design and Integrate rules-based and machine learning-based personalization models.
Customer Data Platform (CDP) Development:
· Design and implement a CDP strategy, including:
a) Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
b) Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
c) Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.
Prospect Data Store & Management:
· Design and implement a robust prospect data store, including:
a) Data acquisition and enrichment strategies.
b) Data quality and hygiene processes.
c) Data privacy and compliance considerations.
Cross-functional Collaboration:
· Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
· Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
· Facilitate communication and knowledge sharing across all stakeholders.
Technology Expertise:
· Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
· Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
· Strong understanding of data integration, data warehousing, and data pipelines.
· Proficiency in SQL and NoSQL databases.
· Experience with cloud computing platforms (GCP).
Qualifications
· Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
Technical Skills:
· Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
· Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
· Strong programming skills in Java, Python, or other relevant languages.
· Experience with data integration tools and technologies.
· Proficiency in SQL and NoSQL databases.
· Experience with cloud computing platforms (GCP).
Other Skills:
· Excellent communication and interpersonal skills.
· Strong analytical and problem-solving skills.
· Ability to work independently and as part of a team.
· Detail-oriented and organized.
· Passion for data-driven marketing and customer experience
From:
Hannah,
Rwaltz
hannah@rwaltz.com
Reply to: hannah@rwaltz.com