Role: Microsoft CDP Architect
Location: Remote
Contract
Responsibilities –
- Build the overarching strategy and high-level plan for CDP implementation, ingestion from data sources, customer profile synthetization into traits and audiences, journey orchestration and integration with downstream systems
- Should be able to design and build integration with external systems/data sources leveraging the CDP integration features
- Understand dependencies amongst data sources and destinations and provide inputs to building architecture and design documents
- Bring best practices for CDP and Journey orchestration to the engagement. Work with internal and CDP vendor professional services to execute Omni channel use cases
Desired skills –
- At least 1-2 implementations of CDP platforms like Adobe Experience Platform, Segment, Tealium, Redpoint, Treasure Data etc.
- Overall 12+ years of experience, with at least 5+ years of crafting customer-centric datasets (i.e. CRM, Call Center, Marketing, Offline, Point of Sale, etc.)
- Should have strong understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
- Strong understanding of ETL, Data quality / Cleansing and Identity resolution
- Strong and hands-on knowledge of SQL, Data modeling, and Data warehouse
- Knowledge of digital marketing, digital analytics, customer360, MarTech space is a big plus
- Expert in handling Product Owner Role for a Data Management Program specifically Customer Data Platform
- Expert in articulating business vision and use cases for Customer Data Platform
- Should have worked as a Business Analyst or Product owner for a Customer Data Platform (Microsoft CI, Tealium, Treasure Data, Redpoint etc.)
- Should be able to articulate Epics & User Stories to formulate roadmap for Customer Data Platform Program
- Should be able to create KPIs to measure success
- Should be able to translate the business requirements of Customer Data Platform to Technical teams
- Should be able to liaison between Implementation and the Customer Business Team
- Should be able to support User Acceptance Testing with the business user for Customer Data Platform
- Manage stakeholder communication, gather feedback, and address concerns
- Drive successful deployment and adoption of data products
Ganesh
Account Manager
TTDATA LLC
Email: ganesh@ttdatas.com
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From:
Ganesh,
TTDATA LLC
ganesh@ttdatas.com
Reply to: ganesh@ttdatas.com